Department of Hospitality and Tourism Management

DEGREE CONFERRED

Bachelor of Business Administration (Hospitality and Tourism Management)

B.B.A. (Hospitality and Tourism Management)

GRADUATION REQUIREMENTS

Assumption University confers the degree of Bachelor of Business Administration in Hospitality and Tourism Management upon students who meet all of the following requirements:

Have completed the total number of credits of the curriculum
Have obtained a cumulative grade point average of at least 2.00
Have participated in 16 sessions of the Professional Ethics Seminar
Have obtained library and financial clearance from the university
Have demonstrated good behavior and discipline
Have to meet the minimum English Proficiency requirement specified in one of the following criteria

Test Instruments	Required Passing Scores
AU English Proficiency Assessment or	70%*
TOEFL (iBT) or	90
TOEFL (P) or	575
IELTS	6.5

*70% = Level B2 in Common European Framework of Reference for Language (CEFR)

OBJECTIVES

To produce graduates who have the characteristics, knowledge and skills as follows:

Morally sound, committed to acting justly and open to further growth
Possess knowledge of the principles and theories of hospitality and tourism management.
Understand and have awareness of hospitality and tourism management professional standards and ethics
Able to apply analytical tools and practical knowledge to acquire proficiency in hospitality and tourism management from an interdisciplinary perspective.
Equipped with necessary leadership, managerial, and technical skills needed in today’s organizations
Able to work as a team and motivate others to work
Have positive attitude, interpersonal, communication and presentation skills, IT skills and entrepreneurial skills

COURSES

General Education Courses 34 Credits

Language

Language Courses 3 Credits

GE 1403	Communication in Thai (for Thai students)	3
or
GE 1405	Thai Language and Culture (for non-Thai students)	3
or
GE 1408	Thai Usage (for international students)	3

Social Science

Social Science Courses 19 Credits

ECO 2201	Microeconomics	3
ECO 2202	Macroeconomics	3
GE 1204	Physical Education	1
GE 2202	Ethics	3
MGT 1101	Introduction to Business	3
BG 1400	Business Law I	3
BG 1401	Business Law II	3

Humanities

Humanities Courses 6 Credits

GE 2101	World Civilization	3
MGT 2404	Managerial Psychology	3

Science and Mathematics

Science and Mathematics Courses 6 Credits

MA 1200	Mathematics for Business	3
GE 1301	Environmental Science	3

Specialized Courses 99 Credits

Business Core

Business Core Courses 39 Credits

ACT 1600	Fundamentals of Financial Accounting	3
ACT 2620	Fundamentals of Managerial Accounting	3
SA 1201	Statistics I	3
SA 2200	Statistics II	3
MIS 1221	Computer Literacy	0
MIS 2111	Introduction to Management Information Systems	3
MIS 2221	Quantitative Analysis Tools	0
FIN 2201	Principles of Finance	3
FIN 3101	Corporate Finance	3
IBM 2201	International Business Environment	3
MGT 2900	Principles of Management	3
MGT 3905	Operations Management	3
MGT 3940	Business Research Methodology	3
MGT 4914	Entrepreneurship	3
MKT 2280	Principles of Marketing	3

Major Required

Major Required Courses 30 credits

HTM 3101	Introduction to Hospitality Management	3
HTM 3102	Introduction to Tourism Management	3
HTM 3103	Consumer Behavior in Hospitality and Tourism Industry	3
HTM 3204	Human Resource Management in Hospitality and Tourism	3
HTM 3205	Marketing in Hospitality and Tourism	3
HTM 3206	Personality and Communication Management in Hospitality and Tourism	3
HTM 3211	Food and Beverage Management	3
HTM 4117	Information Technology in Hospitality and Tourism	3
HTM 4118	Business Operation and Leadership in Hospitality and Tourism	3
HTM 4210	Strategic Management in Hospitality and Tourism	3

Concentration Courses

Students must choose one of the three following plans as their concentration courses.

Plan A: Major Concentration Courses 15 Credits

Plan B: Business Concentration Courses 15 Credits

Plan C: Major Elective Courses 15 Credits

Plan A

PLAN A – Major Concentration Courses 15 credits

Students pursuing PLAN A must select one of the two concentrations in the major area and study the five specified courses.

Hospitality Management

HTM 4111	Food and Beverage Service	3
HTM 4112	Kitchen Operation	3
HTM 4301	Rooms Division Management	3
HTM 4302	Event Management	3
HTM 4303	Service Management	3

Tourism Management

HTM 4401	Tourism Policy and Development	3
HTM 4402	Tourism Destination Management	3
HTM 4403	Tour Guiding and Operation in Practice	3
HTM 4406	Introduction to MICE Business Management	3
HTM 4407	Introduction to Airline Business Management	3

Plan B

PLAN B – Business Concentration Courses 15 credits

Students pursuing PLAN B must select a concentration in other business areas and study the five specified courses.

Management Information System

MIS 3111	Business Process Management	3
MIS 3121	Database Systems	3
MIS 4111	Information Systems Project Management	3
MIS 4122	Business Intelligence	3
MIS 4211	Information Systems Strategy, Management, and Acquisition	3

International Business Management

IBM 3101	Cross Cultural Human Resource Management	3
IBM 3102	Export-Import Policy and Strategy	3
IBM 3203	International Management	3
IBM 4208	International Strategic Management	3
IBM 4115	Global Product and Brand Planning	3

Management – Leadership and Entrepreneurship

MGT 3901	Organization Theory	3
MGT 3917	Innovation and Change Management	3
MGT 3922	Introduction to New Ventures	3
MGT 3942	Organization Behavior	3
MGT 4916	Negotiation Strategy	3

Marketing

MKT 3102	Integrated Marketing Communications	3
MKT 3525	Sales Management	3
MKT 3530	Consumer Behavior	3
MKT 4725	Competitive Analysis and Strategy	3
MKT 4730	Marketing Management	3

Real Estate

REM 3111	Principles of Real Estate	3
REM 3112	Real Estate Law	3
REM 3113	Real Estate Economics	3
REM 3114	Building Design and Construction Techniques	3
REM 3211	Principles of Real Estate Development	3

Plan C

PLAN C – Major Elective Courses 15 credits

Students pursuing PLAN C must select any five elective courses from the following list. Or they can select Business French or Business Chinese or Business Japanese or Thai (only for international students) as their Plan C.

HTM 4111	Food and Beverage Service	3
HTM 4112	Kitchen Operation	3
HTM 4301	Rooms Division Management	3
HTM 4302	Event Management	3
HTM 4303	Service Management	3
HTM 4401	Tourism Policy and Development	3
HTM 4402	Tourism Destination Management	3
HTM 4403	Tour Guiding and Operation in Practice	3
HTM 4406	Introduction to MICE Business Management	3
HTM 4407	Introduction to Airline Business Management	3
MKT 3837	Service and Customer Relationship Management	3

Business French

FR 1500	Introduction to French	3
FR 1501	French I	3
FR 2501	French II	3
FR 3537	Communicative skills in French	3
FR 3538	Basic business French	3

Business Chinese

CN 0400	Chinese for Beginners I	3
CN 1400	Introduction to Chinese	3
CN 1401	Chinese I	3
CN 2401	Chinese II	3
CN 2402	Chinese III	3

Business Japanese

JA 0723	Reading and Writing Japanese Script	3
JA 1700	Introduction to Japanese	3
JA 1701	Japanese I	3
JA 2701	Japanese II	3
JA 2702	Japanese III	3

Thai

Thai (only for International Students)

TH 1500	Introduction to Thai	3
TH 1501	Thai Language I	3
TH 2501	Thai Language II	3
TH 2502	Thai Language III	3
TH 3503	Advance Reading & Writing	3

Foreign Language Courses 15 Credits

Students must take the following five courses as their major foreign language courses.

BG 1001	English I	3
BG 1002	English II	3
BG 2000	English III	3
BG 2001	English IV	3
MGT 3907	Business Communication	3

Free Elective Course 9 Credits

Students can take free elective courses of 9 credits from any faculty in Assumption University upon completion of the pre-requisites (if any).

Internship (400 hours)

Students must take internship for 400 hours continuously after completing 142 credits.

STUDY PLAN

First and Second Year (Freshmen and Sophomore)

During the freshmen year, all students in Martin de Tours School of Management and Economics pursue the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business. The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.

Third and Fourth Year (Junior and Senior)

During the junior and senior years, students who select the Hospitality and Tourism Management Major follow the Hospitality and Tourism Management program of studies:

Ten Major Required Courses
Five Concentration Courses

Plan A: Major Concentration Courses

Plan B: Business Concentration Courses

Plan C: Major Elective Courses

Five Foreign Language Courses
Three Free Elective Courses
Internship for 400 hours continuously

FIRST YEAR

First Semester

Code	Subjects	Credits
BG 1001	English I	3
MA 1200	Mathematics for Business	3
SA 1201	Statistics I	3
BG 1400	Business Law I	3
GE 1204	Physical Education	1
GE 1301	Environmental Science	3
GE 1403	Communication in Thai (for Thai students)	3
	Total	19

Second Semester

Code	Subjects	Credits
ACT 1600	Fundamentals of Financial Accounting	3
BG 1002	English II	3
BG 1401	Business Law II	3
SA 2200	Statistics II	3
ECO 2201	Microeconomics	3
MIS 1221	Computer Literacy	0
MGT 1101	Introduction to Business	3
	Total	18

SECOND YEAR

First Semester

Code	Subjects	Credits
ACT 2620	Fundamentals of Managerial Accounting	3
BG 2000	English III	3
ECO 2202	Macroeconomics	3
MIS 2111	Introduction to Management Information Systems	3
MGT 2404	Managerial Psychology	3
MGT 2900	Principles of Management	3
	Total	18

Second Semester

Code	Subjects	Credits
BG 2001	English IV	3
FIN 2201	Principles of Finance	3
GE 2101	World Civilization	3
GE 2202	Ethics	3
IBM 2201	International Business Environment	3
MKT 2280	Principles of Marketing	3
	Total	18

THIRD YEAR

First Semester

Code	Subjects	Credits
MIS 2221	Quantitative Analysis Tools	0
FIN 3101	Corporate Finance	3
HTM 3101	Introduction to Hospitality Management	3
HTM 3102	Introduction to Tourism Management	3
HTM 3103	Consumer Behavior in Hospitality and Tourism Industry	3
	Two Free Elective Courses	6
	Total	18

Second Semester

Code	Subjects	Credits
MGT 3905	Operations Management	3
MGT 3907	Business Communication	3
MGT 3940	Business Research Methodology	3
HTM 3205	Marketing in Hospitality and Tourism	3
HTM 3206	Personality and Communication Management in Hospitality and Tourism	3
HTM 3211	Food and Beverage Management	3
	Total	18

FOURTH YEAR

First Semester

Code	Subjects	Credits
HTM 3204	Human Resource Management in Hospitality and Tourism	3
HTM 4117	Information Technology in Hospitality and Tourism	3
HTM 4118	Business Operation and Leadership in Hospitality and Tourism	3
HTM 4210	Strategic Management in Hospitality and Tourism	3
	Two Plan A / Plan B / Plan C Courses	6
	Total	18

Second Semester

Code	Subjects	Credits
MGT 4914	Entrepreneurship	3
	Three Plan A / Plan B / Plan C Courses	9
	One Free Elective Course	3
	Total	15