DEGREE CONFERRED

Bachelor of Communication Arts (Advertising)

B.Com. Arts (Advertising)

GRADUATION REQUIREMENTS

Assumption University confers the degree of Bachelor of Communication Arts in Advertising upon students who meet all of the following requirements:

  • Have completed the total number of credits of the curriculum.
  • Have not been placed on probation in any categories.
  • Have obtained a cumulative grade point average of at least 2.00.
  • Have participated in 16 sessions of the Professional Ethics Seminar.
  • Have obtained library and financial clearance from the University.
  • Have demonstrated good behavior and discipline
  • Have met the minimum English proficiency requirement specified in one of the following criteria:

Test Instruments

Required Passing Score

AU English Proficiency Assessment

or

70%*

TOEFL (iBT)

or

90

TOEFL (P)

or

575

IELTS

6.5

*70% = Level B2 of Common European Framework of Reference for Language (CEFR)

OBJECTIVES

To produce graduates who have the characteristics, knowledge and skills as follows:

  • Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
  • Have well-grounded academic knowledge, skills, and practical experiences in the field of advertising, communication arts, management and business and able to work in the field of advertising business and communication in the society.
  • Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
  • Have a good personality with good social manners and able to appropriately work with people at all levels.
  • Able to continuously develop themselves academically and professionally.
  • Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
  • Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
  • Have creativity and communication skills for presentation.

COURSES

General Education Courses 30 Credits

Language

Language Courses              15 Credits

BG 1001

English I

3

BG 1002

English II

3

BG 2000

English III

3

BG 2001

English IV

3

GE 1403

Communication in Thai (for Thai students)

3

or

 

 

GE 1405

Thai Language and Culture (for non-Thai students)

3

Social Science

Social Science Courses      6 Credits

CA 4010

Law and Ethical Concerns for Communication

3

GE 2202

Ethics

3

Humanities

Humanities Courses           6 Credits

GE 1102

Introduction to Philosophy

3

GE 2101

World Civilization

3

Science and Mathematics

Science and Mathematics Course                  3 Credits

BG 1301

Fundamentals of Statistics

3

Specialized Courses 93 Credits

Core

Core Courses                       36 Credits

CA 1001

Introduction to Communication

3

CA 1002

Introduction to Photography and Cinematography

3

CA 1021

Introduction to Advertising and Branding

3

CA 2003

Presentation Technique

3

CA 1022

Introduction to Public Relations

3

CA 1024

Introduction to Digital Media Communication

3

CA 1025

Computer Graphic Design

3

CA 1023

Introduction to Live Event Creation and Management

3

CA 2019

Communication Arts Research

3

MGT 1101

Introduction to Business

3

MGT 2900

Principles of Management

3

MKT 2280

Principles of Marketing

3

Major Required

Major Required Courses                  42 credits

AD 2100

Consumer Insight

3

AD 2101

Idea Generation in Advertising

3

AD 2102

Principles of Marketing Communication

3

AD 3102

Advertising Media Planning

3

AD 3103

Advertising Creative Strategy (English)

3

or

 

 

AD 3104

Advertising Creative Strategy (Thai)

3

AD 3112

Brand Communication

3

AD 3113

Customer Relationship Management

3

AD 3114

Interactive Advertising and Marketing Communication

3

AD 3119

Advertising and Marketing Communication Research

3

AD 4100

Seminar in Advertising

3

AD 4116

Advertising Workshop I

6

AD 4117

Advertising Workshop II

6

Major Elective

Major Elective Courses    15 credits

Students can choose one of the two plans in the following.

                Plan A: Major Concentration Courses

                                Students can choose one of three concentrations in the following.

                                - Concentration in Strategic Integrated Marketing Communication

                                - Concentration in Brand Communication

                                - Concentration in Advertising Creative and Production

             or

                Plan B: Major Elective Courses

Plan A- Major Concentration Courses

Advertising students pursuing PLAN A must select a concentration in the major area below. Then, students must study three mandatory courses in the selected concentration and two major elective courses from Advertising to fulfill 15 credits.

Concentration in Strategic Integrated Marketing Communication

AD 3120

Integrated Marketing Communication Planning and Strategy

3

AD 3121

Strategic Situation Analysis

3

AD 3122

Presentation Design for Campaign Planning

3

 

Advertising Major Elective Course

 

 

Advertising Major Elective Course

 

Concentration in Brand Communication

AD 3120

Integrated Marketing Communication Planning and Strategy

3

AD 3123

Corporate Brand Communication

3

AD 3124

Strategic Brand Positioning

3

 

Advertising Major Elective Course

 

 

Advertising Major Elective Course

 

Concentration in Advertising Creative and Production 

AD 3106

Art Direction

3

AD 3107

Copywriting (Thai)

3

or

 

 

AD 3108

Copywriting (English)    

3

AD 3125

Production Design for Advertising and Brand Communication

3

 

Advertising Major Elective Course

 

 

Advertising Major Elective Course

 

PLAN B- Major Elective Courses

Advertising students pursuing PLAN B must select any advertising major elective courses with any major requirement courses or major elective courses from Digital Media Communication, Live Event Creation and Management and Public Relations courses as major elective courses upon completion of the prerequisites (if any) to fulfill 15 credits.

AD 3106

Art Direction

3

AD 3107

Copywriting (in Thai) 

3

or

 

 

AD 3108

Copywriting (in English)

3

AD 3117

Advertising and Popular Culture

3

AD 3126-30

Selected Topics in Advertising I

3

AD 3131-35

Selected Topics in Advertising II

3

AD 3120

Integrated Marketing Communication Planning and Strategy

3

AD 3121

Strategic Situation Analysis

3

AD 3122

Presentation Design for Campaign Planning

3

AD 3123

Corporate Brand Communication

3

AD 3124

Strategic Brand Positioning

3

AD 3125

Production Design for Advertising and Brand Communication

3

Free Elective Course 6 Credits

Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).

STUDY PLAN

FIRST YEAR

First Semester

Code

Subjects

Credits

BG 1001

English I

3

CA 1001

Introduction to Communication

3

CA 1002

Introduction to Photography and Cinematography

3

or

 

 

CA 1025

Computer Graphic Design

3

CA 1021

Introduction to Advertising and Branding

3

Or

 

 

CA 1022

Introduction to Public Relations

3

CA 1023

Introduction to Live Event Creation and Management

3

or

 

 

CA 1024

Introduction to Digital Media Communication

3

GE 1403

Communication in Thai (for Thai students)

3

or

 

 

GE 1405

Thai Language and Culture (for non-Thai students)

3

 

Total

18

Second Semester

Code

Subjects

Credits

BG 1002

English II

3

CA 1002

Introduction to Photography and Cinematography

3

or

 

 

CA 1025

Computer Graphic Design

3

CA 1021

Introduction to Advertising and Branding

3

or

 

 

CA 1022

Introduction to Public Relations

3

CA 1023

Introduction to Live Event Creation and Management

3

or

 

 

CA 1024

Introduction to Digital Media Communication

3

GE 2101

World Civilization

3

MGT 1101

Introduction to Business

3

 

Total

18

SECOND YEAR

First Semester

Code

Subjects

Credits

BG 2000

English III

3

BG 1301

Fundamentals of Statistics

3

MKT 2280

Principles of Marketing

3

or

 

 

MGT 2900

Principles of Management

3

GE 2202

Ethics

3

CA 2003

Presentation Technique

3

GE1102

Introduction to Philosophy

3

 

Total

18

Second Semester

Code

Subjects

Credits

BG 2001

English IV

3

AD 2102

Principles of Marketing Communication

3

MKT 2280

Principles of Marketing

3

or

 

 

MGT 2900

Principles of Management

3

AD 2100

Consumer Insight

3

AD 2101

Idea Generation in Advertising

3

CA 2019

Communication Arts Research

3

 

Total

18

THIRD YEAR

First Semester

Code

Subjects

Credits

AD 3102

Advertising Media Planning

3

AD 3103

Advertising Creative Strategy (English)

3

or

 

 

AD 3104

Advertising Creative Strategy (Thai)

3

AD 3112

Brand Communication

3

AD 3113

Customer Relationship Management

3

AD 3114

Interactive Advertising and Marketing   Communication

3

AD 3119

Advertising and Marketing Communication Research

3

 

Total

18

Second Semester

Code

Subjects

Credits

 

Major Elective Course from Plan A or B

3

 

Major Elective Course from Plan A or B

3

 

Major Elective Course from Plan A or B

3

 

Major Elective Course from Plan A or B

3

 

Major Elective Course from Plan A or B

3

 

Total

15

FOURTH YEAR

First Semester

Code

Subjects

Credits

AD 4100

Seminar in Advertising

3

AD 4116

Advertising Workshop I

6

CA 4010

Law and Ethical Concerns for Communication

3

 

Free Elective

3

 

Total

15

Second Semester

Code

Subjects

Credits

AD 4117

Advertising Workshop II

6

 

Free Elective

3

 

Total

9