DEGREE CONFERRED
Bachelor of Communication Arts (Advertising)
B.Com. Arts (Advertising)
GRADUATION REQUIREMENTS
Assumption University confers the degree of Bachelor of Communication Arts in Advertising upon students who meet all of the following requirements:
- Have completed the total number of credits of the curriculum.
- Have not been placed on probation in any categories.
- Have obtained a cumulative grade point average of at least 2.00.
- Have participated in 16 sessions of the Professional Ethics Seminar.
- Have obtained library and financial clearance from the University.
- Have demonstrated good behavior and discipline
- Have met the minimum English proficiency requirement specified in one of the following criteria:
|
Test Instruments
|
Required Passing Score
|
|
AU English Proficiency Assessment
or
|
70%*
|
|
TOEFL (iBT)
or
|
90
|
|
TOEFL (P)
or
|
575
|
|
IELTS
|
6.5
|
*70% = Level B2 of Common European Framework of Reference for Language (CEFR)
OBJECTIVES
To produce graduates who have the characteristics, knowledge and skills as follows:
- Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
- Have well-grounded academic knowledge, skills, and practical experiences in the field of advertising, communication arts, management and business and able to work in the field of advertising business and communication in the society.
- Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
- Have a good personality with good social manners and able to appropriately work with people at all levels.
- Able to continuously develop themselves academically and professionally.
- Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
- Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
- Have creativity and communication skills for presentation.
COURSES
General Education Courses 30 Credits
Language
Language Courses 15 Credits
|
BG 1001
|
English I
|
3
|
|
BG 1002
|
English II
|
3
|
|
BG 2000
|
English III
|
3
|
|
BG 2001
|
English IV
|
3
|
|
GE 1403
|
Communication in Thai (for Thai students)
|
3
|
|
or
|
|
|
|
GE 1405
|
Thai Language and Culture (for non-Thai students)
|
3
|
Social Science
Social Science Courses 6 Credits
|
CA 4010
|
Law and Ethical Concerns for Communication
|
3
|
|
GE 2202
|
Ethics
|
3
|
Humanities
Humanities Courses 6 Credits
|
GE 1102
|
Introduction to Philosophy
|
3
|
|
GE 2101
|
World Civilization
|
3
|
Science and Mathematics
Science and Mathematics Course 3 Credits
|
BG 1301
|
Fundamentals of Statistics
|
3
|
Specialized Courses 93 Credits
Core
Core Courses 36 Credits
|
CA 1001
|
Introduction to Communication
|
3
|
|
CA 1002
|
Introduction to Photography and Cinematography
|
3
|
|
CA 1021
|
Introduction to Advertising and Branding
|
3
|
|
CA 2003
|
Presentation Technique
|
3
|
|
CA 1022
|
Introduction to Public Relations
|
3
|
|
CA 1024
|
Introduction to Digital Media Communication
|
3
|
|
CA 1025
|
Computer Graphic Design
|
3
|
|
CA 1023
|
Introduction to Live Event Creation and Management
|
3
|
|
CA 2019
|
Communication Arts Research
|
3
|
|
MGT 1101
|
Introduction to Business
|
3
|
|
MGT 2900
|
Principles of Management
|
3
|
|
MKT 2280
|
Principles of Marketing
|
3
|
Major Required
Major Required Courses 42 credits
|
AD 2100
|
Consumer Insight
|
3
|
|
AD 2101
|
Idea Generation in Advertising
|
3
|
|
AD 2102
|
Principles of Marketing Communication
|
3
|
|
AD 3102
|
Advertising Media Planning
|
3
|
|
AD 3103
|
Advertising Creative Strategy (English)
|
3
|
|
or
|
|
|
|
AD 3104
|
Advertising Creative Strategy (Thai)
|
3
|
|
AD 3112
|
Brand Communication
|
3
|
|
AD 3113
|
Customer Relationship Management
|
3
|
|
AD 3114
|
Interactive Advertising and Marketing Communication
|
3
|
|
AD 3119
|
Advertising and Marketing Communication Research
|
3
|
|
AD 4100
|
Seminar in Advertising
|
3
|
|
AD 4116
|
Advertising Workshop I
|
6
|
|
AD 4117
|
Advertising Workshop II
|
6
|
Major Elective
Major Elective Courses 15 credits
Students can choose one of the two plans in the following.
Plan A: Major Concentration Courses
Students can choose one of three concentrations in the following.
- Concentration in Strategic Integrated Marketing Communication
- Concentration in Brand Communication
- Concentration in Advertising Creative and Production
or
Plan B: Major Elective Courses
Plan A- Major Concentration Courses
Advertising students pursuing PLAN A must select a concentration in the major area below. Then, students must study three mandatory courses in the selected concentration and two major elective courses from Advertising to fulfill 15 credits.
Concentration in Strategic Integrated Marketing Communication
|
AD 3120
|
Integrated Marketing Communication Planning and Strategy
|
3
|
|
AD 3121
|
Strategic Situation Analysis
|
3
|
|
AD 3122
|
Presentation Design for Campaign Planning
|
3
|
|
|
Advertising Major Elective Course
|
|
|
|
Advertising Major Elective Course
|
|
Concentration in Brand Communication
|
AD 3120
|
Integrated Marketing Communication Planning and Strategy
|
3
|
|
AD 3123
|
Corporate Brand Communication
|
3
|
|
AD 3124
|
Strategic Brand Positioning
|
3
|
|
|
Advertising Major Elective Course
|
|
|
|
Advertising Major Elective Course
|
|
Concentration in Advertising Creative and Production
|
AD 3106
|
Art Direction
|
3
|
|
AD 3107
|
Copywriting (Thai)
|
3
|
|
or
|
|
|
|
AD 3108
|
Copywriting (English)
|
3
|
|
AD 3125
|
Production Design for Advertising and Brand Communication
|
3
|
|
|
Advertising Major Elective Course
|
|
|
|
Advertising Major Elective Course
|
|
PLAN B- Major Elective Courses
Advertising students pursuing PLAN B must select any advertising major elective courses with any major requirement courses or major elective courses from Digital Media Communication, Live Event Creation and Management and Public Relations courses as major elective courses upon completion of the prerequisites (if any) to fulfill 15 credits.
|
AD 3106
|
Art Direction
|
3
|
|
AD 3107
|
Copywriting (in Thai)
|
3
|
|
or
|
|
|
|
AD 3108
|
Copywriting (in English)
|
3
|
|
AD 3117
|
Advertising and Popular Culture
|
3
|
|
AD 3126-30
|
Selected Topics in Advertising I
|
3
|
|
AD 3131-35
|
Selected Topics in Advertising II
|
3
|
|
AD 3120
|
Integrated Marketing Communication Planning and Strategy
|
3
|
|
AD 3121
|
Strategic Situation Analysis
|
3
|
|
AD 3122
|
Presentation Design for Campaign Planning
|
3
|
|
AD 3123
|
Corporate Brand Communication
|
3
|
|
AD 3124
|
Strategic Brand Positioning
|
3
|
|
AD 3125
|
Production Design for Advertising and Brand Communication
|
3
|
Free Elective Course 6 Credits
Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).
STUDY PLAN
FIRST YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BG 1001
|
English I
|
3
|
|
CA 1001
|
Introduction to Communication
|
3
|
|
CA 1002
|
Introduction to Photography and Cinematography
|
3
|
|
or
|
|
|
|
CA 1025
|
Computer Graphic Design
|
3
|
|
CA 1021
|
Introduction to Advertising and Branding
|
3
|
|
Or
|
|
|
|
CA 1022
|
Introduction to Public Relations
|
3
|
|
CA 1023
|
Introduction to Live Event Creation and Management
|
3
|
|
or
|
|
|
|
CA 1024
|
Introduction to Digital Media Communication
|
3
|
|
GE 1403
|
Communication in Thai (for Thai students)
|
3
|
|
or
|
|
|
|
GE 1405
|
Thai Language and Culture (for non-Thai students)
|
3
|
|
|
Total
|
18
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
BG 1002
|
English II
|
3
|
|
CA 1002
|
Introduction to Photography and Cinematography
|
3
|
|
or
|
|
|
|
CA 1025
|
Computer Graphic Design
|
3
|
|
CA 1021
|
Introduction to Advertising and Branding
|
3
|
|
or
|
|
|
|
CA 1022
|
Introduction to Public Relations
|
3
|
|
CA 1023
|
Introduction to Live Event Creation and Management
|
3
|
|
or
|
|
|
|
CA 1024
|
Introduction to Digital Media Communication
|
3
|
|
GE 2101
|
World Civilization
|
3
|
|
MGT 1101
|
Introduction to Business
|
3
|
|
|
Total
|
18
|
SECOND YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BG 2000
|
English III
|
3
|
|
BG 1301
|
Fundamentals of Statistics
|
3
|
|
MKT 2280
|
Principles of Marketing
|
3
|
|
or
|
|
|
|
MGT 2900
|
Principles of Management
|
3
|
|
GE 2202
|
Ethics
|
3
|
|
CA 2003
|
Presentation Technique
|
3
|
|
GE1102
|
Introduction to Philosophy
|
3
|
|
|
Total
|
18
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
BG 2001
|
English IV
|
3
|
|
AD 2102
|
Principles of Marketing Communication
|
3
|
|
MKT 2280
|
Principles of Marketing
|
3
|
|
or
|
|
|
|
MGT 2900
|
Principles of Management
|
3
|
|
AD 2100
|
Consumer Insight
|
3
|
|
AD 2101
|
Idea Generation in Advertising
|
3
|
|
CA 2019
|
Communication Arts Research
|
3
|
|
|
Total
|
18
|
THIRD YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
AD 3102
|
Advertising Media Planning
|
3
|
|
AD 3103
|
Advertising Creative Strategy (English)
|
3
|
|
or
|
|
|
|
AD 3104
|
Advertising Creative Strategy (Thai)
|
3
|
|
AD 3112
|
Brand Communication
|
3
|
|
AD 3113
|
Customer Relationship Management
|
3
|
|
AD 3114
|
Interactive Advertising and Marketing Communication
|
3
|
|
AD 3119
|
Advertising and Marketing Communication Research
|
3
|
|
|
Total
|
18
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
|
Major Elective Course from Plan A or B
|
3
|
|
|
Major Elective Course from Plan A or B
|
3
|
|
|
Major Elective Course from Plan A or B
|
3
|
|
|
Major Elective Course from Plan A or B
|
3
|
|
|
Major Elective Course from Plan A or B
|
3
|
|
|
Total
|
15
|
FOURTH YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
AD 4100
|
Seminar in Advertising
|
3
|
|
AD 4116
|
Advertising Workshop I
|
6
|
|
CA 4010
|
Law and Ethical Concerns for Communication
|
3
|
|
|
Free Elective
|
3
|
|
|
Total
|
15
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
AD 4117
|
Advertising Workshop II
|
6
|
|
|
Free Elective
|
3
|
|
|
Total
|
9
|
Social Science
Social Science Courses 6 Credits
CA 4010
Law and Ethical Concerns for Communication
3
GE 2202
Ethics
3