DEGREE CONFERRED
Bachelor of Communication Arts (Public Relations)
B.Com. Arts (Public Relations)
GRADUATION REQUIREMENTS
Assumption University confers the degree of Bachelor of Communication Arts in Public Relations upon students who meet all of the following requirements:
- Have completed the total number of credits of the curriculum
- Have obtained accumulative grade point average of at least 2.00
- Have participated in 16 sessions of the Professional Ethics Seminar
- Have obtained library and financial clearance from the University
- Have demonstrated good behavior and discipline
- Are obligated to meet the minimum English proficiency requirement specified in one of the following criteria:
Test Instruments |
Required Passing Score |
AU English Proficiency Assessment or |
70%* |
TOEFL (iBT) or |
90 |
TOEFL (P) or |
575 |
IELTS |
6.5 |
*70% = Level B2 of Common European Framework of Reference for Language (CEFR)
OBJECTIVES
To produce graduates who have the characteristics, knowledge and skills as follows:
- Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
- Have well-grounded academic knowledge, skills, and practical experiences in the field of public relations, communication arts, management and business and able to work in the field of public relations and communication in the society.
- Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
- Have a good personality with good social manners and able to appropriately work with people at all levels.
- Able to continuously develop themselves academically and professionally.
- Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
- Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
- Have creativity and communication skills for presentation.
COURSES
General Education Courses 30 Credits
Specialized Courses 96 Credits
Core
Core Courses 36 Credits
CA 1001 |
Introduction to Communication |
3 |
CA 1002 |
Introduction to Photography and Cinematography |
3 |
CA 1021 |
Introduction to Advertising |
3 |
CA 1022 |
Introduction to Public Relations |
3 |
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
CA 1024 |
Introduction to Digital Media Communication |
3 |
CA 1025 |
Computer Graphic Design |
3 |
CA 2003 |
Presentation Technique |
3 |
CA 2019 |
Communication Arts Research |
3 |
MGT 1101 |
Introduction to Business |
3 |
MGT 2900 |
Principles of Management |
3 |
MKT 2280 |
Principles of Marketing |
3 |
Free Elective Courses 6 Credits
Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).
STUDY PLAN
FIRST YEAR
First Semester
Code |
Subjects |
Credits |
BG 1001 |
English I |
3 |
CA 1001 |
Introduction to Communication |
3 |
CA 1002 |
Introduction to Photography and Cinematography |
3 |
CA 1021 |
Introduction to Advertising and Branding |
3 |
or |
|
|
CA 1022 |
Introduction to Public Relations |
3 |
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
or |
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
GE 1403 |
Communication in Thai (for Thai students) |
3 |
or |
|
|
GE 1405 |
Thai Language and Culture (for non-Thai students) |
3 |
|
Total |
18 |
Second Semester
Code |
Subjects |
Credits |
BG 1002 |
English II |
3 |
CA 1021 |
Introduction to Advertising and Branding |
3 |
or |
|
|
CA 1022 |
Introduction to Public Relations |
3 |
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
or |
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
CA 1025 |
Computer Graphic Design |
3 |
MGT 1101 |
Introduction to Business |
3 |
GE 2101 |
World Civilization |
3 |
|
Total |
18 |
Social Science
Social Science Courses 6 Credits
CA 4010
Law and Ethical Concerns for Communication
3
GE 2202
Ethics
3