DEGREE CONFERRED
Bachelor of Communication Arts (Digital Media Communication)
B.Com.Arts (Digital Media Communication)
GRADUATION REQUIREMENTS
Assumption University confers the degree of Bachelor of Communication Arts in Digital Media Communication upon students who meet all of the following requirements:
- Have completed the total number of credits of the curriculum.
- Have obtained a cumulative grade point average of at least 2.00.
- Have participated in 16 sessions of the Professional Ethics Seminar.
- Have obtained library and financial clearance from the University.
- Have demonstrated good behavior and discipline.
- Have met the minimum English proficiency requirement specified in one of the following criteria:
|
Test Instruments |
Required Passing Score |
|
AU English Proficiency Assessment or |
70%* |
|
TOEFL (iBT) or |
90 |
|
TOEFL (P) or |
575 |
|
IELTS |
6.5 |
*70% = Level B2 of Common European Framework of Reference for Language (CEFR)
OBJECTIVES
To produce graduates who have the characteristics, knowledge and skills as follows:
- Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
- Have well-grounded academic knowledge, skills, and practical experiences in the field of digital media and digital broadcasting, communication arts, management and business and able to work in the field of digital media communications and communication in the society.
- Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
- Have a good personality with good social manners and able to appropriately work with people at all levels.
COURSES
General Education Courses 30 Credits
Specialized Courses 99 Credits
Core
Core Courses 36 Credits
|
CA 1001 |
Introduction to Communication |
3 |
|
CA 1002 |
Introduction to Photography and Cinematography |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
CA 1024 |
Introduction to Digital Media Communication |
3 |
|
CA 1025 |
Computer Graphic Design |
3 |
|
CA 2003 |
Presentation Technique |
3 |
|
CA 2019 |
Communication Arts Research |
3 |
|
MGT 1101 |
Introduction to Business |
3 |
|
MGT 2900 |
Principles of Management |
3 |
|
MKT 2280 |
Principles of Marketing |
3 |
Free Elective Course 6 Credits
Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).
STUDY PLAN
FIRST YEAR
First Semester
|
Code |
Subjects |
Credits |
|
BG 1001 |
English I |
3 |
|
CA 1001 |
Introduction to Communication |
3 |
|
CA 1002 |
Introduction to Photography and Cinematography |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
or |
|
|
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
or |
|
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
|
GE 1403 |
Communication in Thai (for Thai students) |
3 |
|
or |
|
|
|
GE1405 |
Thai Language and Culture (for non-Thai students) |
3 |
|
|
Total |
18 |
Second Semester
|
Code |
Subjects |
Credits |
|
BG 1002 |
English II |
3 |
|
CA 1025 |
Computer Graphic Design |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
or |
|
|
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
or |
|
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
|
MGT 1101 |
Introduction to Business |
3 |
|
GE 1102 |
Introduction to Philosophy |
3 |
|
|
Total |
18 |
Social Science
Social Science Courses 6 Credits
CA 4010
Law and Ethical Concerns for Communication
3
GE 2202
Ethics
3