DEGREE CONFERRED
Bachelor of Communication Arts (Digital Media Communication)
B.Com.Arts (Digital Media Communication)
GRADUATION REQUIREMENTS
Assumption University confers the degree of Bachelor of Communication Arts in Digital Media Communication upon students who meet all of the following requirements:
- Have completed the total number of credits of the curriculum.
- Have obtained a cumulative grade point average of at least 2.00.
- Have participated in 16 sessions of the Professional Ethics Seminar.
- Have obtained library and financial clearance from the University.
- Have demonstrated good behavior and discipline.
- Have met the minimum English proficiency requirement specified in one of the following criteria:
|
Test Instruments |
Required Passing Score |
|
AU English Proficiency Assessment or |
70%* |
|
TOEFL (iBT) or |
90 |
|
TOEFL (P) or |
575 |
|
IELTS |
6.5 |
*70% = Level B2 of Common European Framework of Reference for Language (CEFR)
OBJECTIVES
To produce graduates who have the characteristics, knowledge and skills as follows:
- Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
- Have well-grounded academic knowledge, skills, and practical experiences in the field of digital media and digital broadcasting, communication arts, management and business and able to work in the field of digital media communications and communication in the society.
- Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
- Have a good personality with good social manners and able to appropriately work with people at all levels.
COURSES
General Education Courses 30 Credits
Language
Language Courses 15 Credits
|
BG 1001 |
English I |
3 |
|
BG 1002 |
English II |
3 |
|
BG 2000 |
English III |
3 |
|
BG 2001 |
English IV |
3 |
|
GE 1403 |
Communication in Thai (for Thai students) |
3 |
|
or |
|
|
|
GE 1405 |
Thai Language and Culture (Only non-Thai students) |
3 |
Social Science
Social Science Courses 6 Credits
|
CA 4010 |
Law and Ethical Concerns for Communication |
3 |
|
GE 2202 |
Ethics |
3 |
Humanities
Humanities Courses 6 Credits
|
GE 1102 |
Introduction to Philosophy |
3 |
|
GE 2101 |
World Civilization |
3 |
Science and Mathematics
Science and Mathematics Course 3 Credits
|
BG 1301 |
Fundamentals of Statistics |
3 |
Specialized Courses 99 Credits
Core
Core Courses 36 Credits
|
CA 1001 |
Introduction to Communication |
3 |
|
CA 1002 |
Introduction to Photography and Cinematography |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
CA 1024 |
Introduction to Digital Media Communication |
3 |
|
CA 1025 |
Computer Graphic Design |
3 |
|
CA 2003 |
Presentation Technique |
3 |
|
CA 2019 |
Communication Arts Research |
3 |
|
MGT 1101 |
Introduction to Business |
3 |
|
MGT 2900 |
Principles of Management |
3 |
|
MKT 2280 |
Principles of Marketing |
3 |
Major Required
Major Required Courses 48 credits
Digital Media Communication students have to take all the subjects in this group and students must get “C” in order to pass.
|
DM 2401 |
Media Context Analysis |
3 |
|
DM 2402 |
Narrative |
3 |
|
DM 2403 |
Digital Media Production and Management |
3 |
|
DM 2404 |
Digital Media Design |
3 |
|
DM 3401 |
Cinematography |
3 |
|
DM 3402 |
Editing Concept |
3 |
|
DM 3403 |
UI and UX Design |
3 |
|
DM 3404 |
Digital Motion Graphic |
3 |
|
DM 3405 |
Website and Application Design |
3 |
|
DM 3406 |
Sound Design for Digital Media Communication |
3 |
|
DM 3400 |
Internship |
3 (200 hrs) |
|
DM 4401 |
Digital Media Communication Workshop I |
6 |
|
DM 4402 |
Digital Media Communication Workshop II |
6 |
|
DM 4403 |
Seminar in Digital Media Communication |
3 |
Major Elective
Major Elective Courses 15 credits
Students can choose one of the two plans in the following.
Plan A: Major Concentration Courses
Students can choose one of two concentrations in the following.
- Concentration 1: “Motion Picture”
- Concentration 2: “Interactive Media”
or
Plan B: Major Elective Courses
Plan A: Major Concentration Courses
Digital Media Communication students pursuing PLAN A must select a concentration in the major area below. Then, students must study three mandatory courses in the selected concentration and select two major elective courses from public relations to fulfill 15 credits.
Concentration 1: “Motion Picture”
|
DM 3421 |
Screenwriting |
3 |
|
DM 3422 |
Directing |
3 |
|
DM 3425 |
Lighting |
3 |
|
|
Digital Media Communication Major Elective Course |
|
|
|
Digital Media Communication Major Elective Course |
|
Concentration 2: “Interactive Media”
|
DM 3421 |
Screenwriting |
3 |
|
DM 3424 |
Digital Content Creation |
3 |
|
DM 3426 |
Innovation and Digital Technology |
3 |
|
|
Digital Media Communication Major Elective Course |
|
|
|
Digital Media Communication Major Elective Course |
|
Plan B: Major Elective Courses
Digital Media Communication students pursuing PLAN B must select any Digital Media Communication major elective courses with any major required courses or major elective courses from Advertising, Public Relations and Live Event Creation and Management as major elective courses upon completion of the prerequisites (if any) to fulfill 15 credits.
|
DM 3421 |
Screenwriting |
3 |
|
DM 3422 |
Directing |
3 |
|
DM 3423 |
Documentary |
3 |
|
DM 3424 |
Digital Content Creation |
3 |
|
DM 3425 |
Lighting |
3 |
|
DM 3426 |
Innovation and Digital Technology |
3 |
|
DM 4421 |
Advanced Photography and Digital Imaging |
3 |
|
DM 4422 |
Advanced Directing |
3 |
|
DM 4423 |
Advanced UI and UX Design |
3 |
|
DM 4424 |
Selected Topic in Digital Media Communication |
3 |
Free Elective Course 6 Credits
Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).
STUDY PLAN
FIRST YEAR
First Semester
|
Code |
Subjects |
Credits |
|
BG 1001 |
English I |
3 |
|
CA 1001 |
Introduction to Communication |
3 |
|
CA 1002 |
Introduction to Photography and Cinematography |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
or |
|
|
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
or |
|
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
|
GE 1403 |
Communication in Thai (for Thai students) |
3 |
|
or |
|
|
|
GE1405 |
Thai Language and Culture (for non-Thai students) |
3 |
|
|
Total |
18 |
Second Semester
|
Code |
Subjects |
Credits |
|
BG 1002 |
English II |
3 |
|
CA 1025 |
Computer Graphic Design |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
or |
|
|
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
or |
|
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
|
MGT 1101 |
Introduction to Business |
3 |
|
GE 1102 |
Introduction to Philosophy |
3 |
|
|
Total |
18 |
SECOND YEAR
First Semester
|
Code |
Subjects |
Credits |
|
BG 2000 |
English III |
3 |
|
BG 1301 |
Fundamentals of Statistics |
3 |
|
MKT 2280 |
Principles of Marketing |
3 |
|
CA 2003 |
Presentation Technique |
3 |
|
GE 2101 |
World Civilization |
3 |
|
GE 2202 |
Ethics |
3 |
|
|
Total |
18 |
Second Semester
|
Code |
Subjects |
Credits |
|
BG 2001 |
English IV |
3 |
|
MGT 2900 |
Principles of Management |
3 |
|
DM 2401 |
Media Context Analysis |
3 |
|
DM 2402 |
Narrative |
3 |
|
DM 2403 |
Digital Media Production and Management |
3 |
|
DM 2404 |
Digital Media Design |
3 |
|
|
Total |
18 |
THIRD YEAR
First Semester
|
Code |
Subjects |
Credits |
|
CA 2019 |
Communication Arts Research |
3 |
|
DM 3401 |
Cinematography |
3 |
|
DM 3402 |
Editing Concept |
3 |
|
DM 3403 |
UI and UX Design |
3 |
|
|
Major Elective |
3 |
|
|
Free Elective |
3 |
|
|
Total |
18 |
Second Semester
|
Code |
Subjects |
Credits |
|
DM 3404 |
Digital Motion Graphic |
3 |
|
DM 3405 |
Website and Application Design |
3 |
|
DM 3406 |
Sound Design for Digital Media Communication |
3 |
|
|
Major Elective |
3 |
|
|
Major Elective |
3 |
|
|
Total |
15 |
Summer Session
|
Code |
Subjects |
Credits |
|
DM 3400 |
Internship |
3(200 hrs) |
|
|
Total |
3 |
FOURTH YEAR
First Semester
|
Code |
Subjects |
Credits |
|
CA 4010 |
Law and Ethical Concerns for Communication |
3 |
|
DM 4401 |
Digital Media Communication Workshop I |
6 |
|
|
Major Elective |
3 |
|
|
Free Elective |
3 |
|
|
Total |
15 |
Second Semester
|
Code |
Subjects |
Credits |
|
DM 4402 |
Digital Media Communication Workshop II |
6 |
|
DM 4403 |
Seminar in Digital Media Communication |
3 |
|
|
Major Elective |
3 |
|
|
Free Elective |
3 |
|
|
Total |
15 |