DEGREE CONFERRED
Bachelor of Communication Arts (Public Relations)
B.Com. Arts (Public Relations)
GRADUATION REQUIREMENTS
Assumption University confers the degree of Bachelor of Communication Arts in Public Relations upon students who meet all of the following requirements:
- Have completed the total number of credits of the curriculum
- Have obtained accumulative grade point average of at least 2.00
- Have participated in 16 sessions of the Professional Ethics Seminar
- Have obtained library and financial clearance from the University
- Have demonstrated good behavior and discipline
- Are obligated to meet the minimum English proficiency requirement specified in one of the following criteria:
|
Test Instruments |
Required Passing Score |
|
AU English Proficiency Assessment or |
70%* |
|
TOEFL (iBT) or |
90 |
|
TOEFL (P) or |
575 |
|
IELTS |
6.5 |
*70% = Level B2 of Common European Framework of Reference for Language (CEFR)
OBJECTIVES
To produce graduates who have the characteristics, knowledge and skills as follows:
- Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
- Have well-grounded academic knowledge, skills, and practical experiences in the field of public relations, communication arts, management and business and able to work in the field of public relations and communication in the society.
- Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.
- Have a good personality with good social manners and able to appropriately work with people at all levels.
- Able to continuously develop themselves academically and professionally.
- Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.
- Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.
- Have creativity and communication skills for presentation.
COURSES
General Education Courses 30 Credits
Language
Language Courses 15 Credits
|
BG 1001 |
English I |
3 |
|
BG 1002 |
English II |
3 |
|
BG 2000 |
English III |
3 |
|
BG 2001 |
English IV |
3 |
|
GE 1403 |
Communication in Thai (for Thai students) |
3 |
|
or |
|
|
|
GE 1405 |
Thai Language and Culture (for non-Thai students) |
3 |
Social Science
Social Science Courses 6 Credits
|
CA 4010 |
Law and Ethical Concerns for Communication |
3 |
|
GE 2202 |
Ethics |
3 |
Humanities
Humanities Courses 6 Credits
|
GE 1102 |
Introduction to Philosophy |
3 |
|
GE 2101 |
World Civilization |
3 |
Science and Mathematics
Science and Mathematics Course 3 Credits
|
BG 1301 |
Fundamentals of Statistics |
3 |
Specialized Courses 96 Credits
Core
Core Courses 36 Credits
|
CA 1001 |
Introduction to Communication |
3 |
|
CA 1002 |
Introduction to Photography and Cinematography |
3 |
|
CA 1021 |
Introduction to Advertising |
3 |
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
CA 1024 |
Introduction to Digital Media Communication |
3 |
|
CA 1025 |
Computer Graphic Design |
3 |
|
CA 2003 |
Presentation Technique |
3 |
|
CA 2019 |
Communication Arts Research |
3 |
|
MGT 1101 |
Introduction to Business |
3 |
|
MGT 2900 |
Principles of Management |
3 |
|
MKT 2280 |
Principles of Marketing |
3 |
Major Required
Major Required Courses 45 credits
|
PR 2201 |
Marketing Public Relations |
3 |
|
PR 2203 |
Persuasive Communication |
3 |
|
PR 2204 |
Strategic Public Relations Campaign Planning and Evaluation |
3 |
|
PR 3214 |
Organization Communication |
3 |
|
PR 3215 |
Writing for Public Relations in English |
3 |
|
PR 3231 |
Content Strategy |
3 |
|
PR 3230 |
Digital Public Relations |
3 |
|
PR 4201 |
Corporate Communication and Stakeholder Relations |
3 |
|
PR 4221 |
Public Relations for Issue and Crisis Management |
3 |
|
PR 4227 |
Public Relations Senior Project for Marketing Communication |
6 |
|
PR 4228 |
Public Relations Senior Project for Social Campaign |
6 |
|
PR 4209 |
Seminar in Public Relations |
3 |
|
PR 4213 |
Public Relations Internship |
3(200 Hours) |
Major Elective
Major Elective Courses 15 credits
Students can choose one of the two plans in the following.
Plan A: Major Concentration Courses
Students can choose one of two concentrations in the following.
- Concentration 1: “Relationship Management”
- Concentration 2: “Public Relations Campaign Execution”
or
Plan B: Major Elective Courses
Plan A: Major Concentration Courses
Public Relations students pursuing PLAN A must select a concentration in the major area below. Then, students must study three mandatory courses in the selected concentration and select two major elective courses from public relations to fulfill 15 credits.
Concentration 1: “Relationship Management”
|
PR 3227 |
Media Relations and Planning |
3 |
|
PR 4219 |
Community Relations |
3 |
|
PR 4233 |
Investor Relations |
3 |
|
|
Public Relations Major Elective Course |
|
|
|
Public Relations Major Elective Course |
|
Concentration 2: “Public Relations Campaign Execution”
|
PR 3218 |
Special Events Management for Public Relations |
3 |
|
PR 4232 |
Fundamental Design for Public Relations |
3 |
|
PR 4234 |
Traditional Media Production for Public Relations |
3 |
|
|
Public Relations Major Elective Course |
|
|
|
Public Relations Major Elective Course |
|
Plan B: Major Elective Courses
Public Relations students pursuing PLAN B must select any public relations major elective courses with any major required courses or major elective courses from Advertising, Digital Media Communication and Live Event Creation and Management as major elective courses upon completion of the prerequisites (if any) to fulfill 15 credits.
|
|
|
Credits |
|
PR 3216 |
Writing for Public Relations in Thai |
3 |
|
PR 3224 |
Applied Research for Public Relations |
3 |
|
PR 3225 |
Personality Development and Personal Branding |
3 |
|
PR 3228 |
Intercultural Communication |
3 |
|
PR 4226 |
Selected Topics in Public Relations |
3 |
|
PR 4229 |
Public Speaking |
3 |
|
PR 4230 |
Interactive Media for Public Relations |
3 |
|
PR 4231 |
Sponsorship Management for Public Relations |
3 |
|
PR 4235 |
Current Trends and Digital Literacy |
3 |
|
PR 4236 |
Computer Graphic for Public Relations |
3 |
Free Elective Courses 6 Credits
Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).
STUDY PLAN
FIRST YEAR
First Semester
|
Code |
Subjects |
Credits |
|
BG 1001 |
English I |
3 |
|
CA 1001 |
Introduction to Communication |
3 |
|
CA 1002 |
Introduction to Photography and Cinematography |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
or |
|
|
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
or |
|
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
|
GE 1403 |
Communication in Thai (for Thai students) |
3 |
|
or |
|
|
|
GE 1405 |
Thai Language and Culture (for non-Thai students) |
3 |
|
|
Total |
18 |
Second Semester
|
Code |
Subjects |
Credits |
|
BG 1002 |
English II |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
or |
|
|
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
or |
|
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
|
CA 1025 |
Computer Graphic Design |
3 |
|
MGT 1101 |
Introduction to Business |
3 |
|
GE 2101 |
World Civilization |
3 |
|
|
Total |
18 |
SECOND YEAR
First Semester
|
Code |
Subjects |
Credits |
|
BG 2000 |
English III |
3 |
|
CA 2003 |
Presentation Technique |
3 |
|
MKT 2280 |
Principles of Marketing |
3 |
|
BG 1301 |
Fundamentals of Statistics |
3 |
|
GE 1102 |
Introduction to Philosophy |
3 |
|
GE 2202 |
Ethics |
3 |
|
|
Total |
18 |
Second Semester
|
Code |
Subjects |
Credits |
|
BG 2001 |
English IV |
3 |
|
MGT 2900 |
Principles of Management |
3 |
|
CA 2019 |
Communication Arts Research |
3 |
|
PR 2201 |
Marketing Public Relations |
3 |
|
PR 2204 |
Strategic Public Relations Campaign Planning and Evaluation |
3 |
|
PR 2203 |
Persuasive Communication |
3 |
|
|
Total |
18 |
THIRD YEAR
First Semester
|
Code |
Subjects |
Credits |
|
PR 3214 |
Organization Communication |
3 |
|
PR 3215 |
Writing for Public Relations in English |
3 |
|
PR 3230 |
Digital Public Relations |
3 |
|
|
Major Elective |
3 |
|
|
Major Elective |
3 |
|
|
Total |
15 |
Second Semester
|
Code |
Subjects |
Credits |
|
PR 3231 |
Content Strategy |
3 |
|
PR 4201 |
Corporate Communication and Stakeholder Relations |
3 |
|
PR 4221 |
Public Relations for Issue and Crisis Management |
3 |
|
|
Major Elective Course |
3 |
|
|
Major Elective Course |
3 |
|
|
Total |
15 |
Summer Session
|
Code |
Subjects |
Credits |
|
PR 4213 |
Public Relations Internship |
3(200 Hours) |
|
|
Total |
3(200 Hours) |
FOURTH YEAR
First Semester
|
Code |
Subjects |
Credits |
|
CA 4010 |
Law and Ethical Concerns for Communication |
3 |
|
PR 4227 |
Public Relations Senior Project for Marketing Communication |
6 |
|
|
Major Elective Course |
3 |
|
|
Free Elective Course |
3 |
|
|
Total |
15 |
Second Semester
|
Code |
Subjects |
Credits |
|
PR 4228 |
Public Relations Senior Project for Social Campaign |
6 |
|
PR 4209 |
Seminar in Public Relations |
3 |
|
|
Free Elective Course |
3 |
|
|
Total |
12 |