Department of Music Business

Bachelor of Arts (Music Business)

B.A. (Music Business)

Assumption University confers the degree of Bachelor of Arts in Music Business upon students who meet all of the following requirements:

Have completed the total number of 143 credits required for the curriculum with accumulative grade point average (GPA) of at least 2.00.
Have passed at least 70% of AU English Proficiency Assessment, or score 90 on TOEFL (iBT), or score 575 on TOEFL (P), or score 6.5 on IELTS.
Have completed MB 3532 Internship in Music Industry with at least 240 hrs.
Have participated in 16 music events stipulated in MU 7101-8 Concert Attendance I-VIII.
Have participated in 16 sessions of the BG 14031- BG 14038 Professional Ethics Seminar.
Have obtained library and financial clearance from the University.
Have demonstrated good behavior and discipline.

To produce graduates who have the characteristics, knowledge and skills as follows:

Understand the code of ethics in the music industry.
Have awareness of the impact of music on society and community well-being.
Have knowledge in business and skills in performance, composition, arrangement and music technology with individual creativity essential for musician careers as performers, writers, teachers, producers, and entrepreneurs.
Have social understanding and appreciation of the value of musical service to community and culture, as well as the necessity of continuous improvement in their careers.
Integrate their professional growth and intellectual development with their interpersonal skills.
Able to interact with people in the music business and with the audience during music performance.
Able to use information technology and other technologies in communicating and presenting information.

General Education Courses 34 Credits

Language

Language Courses 15 Credits

BG 1001	English I	3
BG 1002	English II	3
BG 2000	English III	3
BG 2001	English IV	3
GE 1403	Communication in Thai (for Thai students)	3
or
GE 1405	Thai Language and Culture (for non-Thai students)	3

Social Science Courses 7 Credits

ECO 2200	Introduction to Economics	3
GE 1201	Information Literacy Skills	1
GE 2202	Ethics	3

Humanities Courses 6 Credits

GE 2103	Arts of Reasoning	3
MGT 2404	Managerial Psychology	3

Science and Mathematics Courses 6 Credits

GE 1301	Environmental Science	3
MA 1200	Mathematics for Business	3

Specialized Courses 103 Credits

Core Courses 33 Credits

MB 1231	History and Literature of Music	3
MB 2131	Basic Songwriting	2
MB 2431	Music Technology	2
MB 2531	Music Business	3
MB 2532	Music Industry	3
MB 3512	Legal Aspects of Music Business	3
MGT 1101	Introduction to Business	3
MGT 2900	Principles of Management	3
MKT 2280	Principles of Marketing	3
MU 0111	Ear Training I	1
MU 0112	Ear Training II	1
MU 1151	Theory of Music I	3
MU 1152	Theory of Music II	3
MU 7101-8	Concert Attendance I-VIII	Non-Credit

Major Required Courses 37 credits

MA 0610	Music Ensemble	1
MA 2501	Chorus I	1
MB 2432	Visual Media for Music Business	2
MB 2433	Computer Applications for Musician	3
MB 3231	Music Genre Studies	3
MB 3431	Basic Audio Recording	2
MB 3432	Song Demo Production	2
MB 3531	Music Research Writing and Methodology	3
MB 3532	Internship in Music Industry	0 (240 hrs.)
MB 4531	Senior Project I	3
MB 4532	Senior Project II	3
MB 4536	Career Options in Music Business	2
MB 4537	Music Business Seminar	3
MS 1301	Musical Skills I	2
MS 1302	Musical Skills II	2
MS 2301	Musical Skills III	2
MS 2302	Musical Skills IV	2
MU 2331	Basic Keyboard Skill	1

Major Elective Courses 15 credits

EN 3289	English for Music Business	3
MA 2502	Chorus II	1
MA 2503	Chorus III	1
MA 2504	Chorus IV	1
MB 3133	Commercial Songwriting	3
MB 3134	Jingle Writing	3
MB 3135	Jazz Songwriting	3
MB 3435	Electronic Music Production	2
MB 3436	Digital DJ	2
MB 3437	Virtual Band in Globalization Era	2
MB 3535	Music Licensing	3
MB 3536	Viral Music Marketing	3
MB 3537	Music Career Exposure	3
MB 3538	History of Music Industry in Thailand	3
MB 4135	Advanced Songwriting	3
MB 4435	Pro Tools	2
MB 4436	Logic	2
MB 4437	Cubase	2
MB 4438	Drum Beat Programming	2
MB 4439	Computer Graphic for Musician	3
MB 4512	Music in Film Industry	3
MB 4538	Concert Management	3
MB 4539	Music Cognition	3
MC 2511	Vocal Diction I	1
MC 2512	Vocal Diction II	1
MC 3241	Vocal Literature	3
MC 3351	Conducting	2
MC 3513	Vocal Diction III	1
MC 3514	Vocal Diction IV	1
MC 4750	Music Pedagogy	2
MGT 3922	Introduction to New Venture	3
MGT 3924	Human Resources Development	3
MKT 3627	Sales Promotion	3
MKT 3628	Public Relations	3
MKT 3629	Pricing Strategy and Decision	3
MKT 3823	Marketing Channel Strategy and Decision	3
MKT 4725	Competitive Analysis and Strategy	3
MKT 4726	Advertising and Creative Strategies	3
MKT 4806	Product and Brand Management	3
MS 3301	Musical Skills V	2
MA 3302	Musical Skills VI	2
MU 2151	Orchestration I	2
MU 2152	Orchestration II	2
MU 2153	Theory of Music III	3
MU 2154	Theory of Music IV	3
MU 2211	History of Thai Music	3
MU 2221	Popular Music Literature	3
MU 3121	Composition	3
MU 3731	Introduction to Music Education	3
MU 4103	Form and Analysis	3
MU 4112	Arranging	3
MU 4223	Music in Human Life	3