DEGREE CONFERRED
Bachelor of Arts (Music Business)
B.A. (Music Business)
GRADUATION REQUIREMENTS
Assumption University confers the degree of Bachelor of Arts in Music Business upon students who meet all of the following requirements:
- Have completed the total number of 143 credits required for the curriculum with accumulative grade point average (GPA) of at least 2.00.
- Have passed at least 70% of AU English Proficiency Assessment, or score 90 on TOEFL (iBT), or score 575 on TOEFL (P), or score 6.5 on IELTS.
- Have completed MB 3532 Internship in Music Industry with at least 240 hrs.
- Have participated in 16 music events stipulated in MU 7101-8 Concert Attendance I-VIII.
- Have participated in 16 sessions of the BG 14031- BG 14038 Professional Ethics Seminar.
- Have obtained library and financial clearance from the University.
- Have demonstrated good behavior and discipline.
OBJECTIVES
To produce graduates who have the characteristics, knowledge and skills as follows:
- Understand the code of ethics in the music industry.
- Have awareness of the impact of music on society and community well-being.
- Have knowledge in business and skills in performance, composition, arrangement and music technology with individual creativity essential for musician careers as performers, writers, teachers, producers, and entrepreneurs.
- Have social understanding and appreciation of the value of musical service to community and culture, as well as the necessity of continuous improvement in their careers.
- Integrate their professional growth and intellectual development with their interpersonal skills.
- Able to interact with people in the music business and with the audience during music performance.
- Able to use information technology and other technologies in communicating and presenting information.
COURSES
General Education Courses 34 Credits
Language
Language Courses 15 Credits
|
BG 1001
|
English I
|
3
|
|
BG 1002
|
English II
|
3
|
|
BG 2000
|
English III
|
3
|
|
BG 2001
|
English IV
|
3
|
|
GE 1403
|
Communication in Thai (for Thai students)
|
3
|
|
or
|
|
|
|
GE 1405
|
Thai Language and Culture (for non-Thai students)
|
3
|
Social Science
Social Science Courses 7 Credits
|
ECO 2200
|
Introduction to Economics
|
3
|
|
GE 1201
|
Information Literacy Skills
|
1
|
|
GE 2202
|
Ethics
|
3
|
Humanities
Humanities Courses 6 Credits
|
GE 2103
|
Arts of Reasoning
|
3
|
|
MGT 2404
|
Managerial Psychology
|
3
|
Science and Mathematics
Science and Mathematics Courses 6 Credits
|
GE 1301
|
Environmental Science
|
3
|
|
MA 1200
|
Mathematics for Business
|
3
|
Specialized Courses 103 Credits
Core
Core Courses 33 Credits
|
MB 1231
|
History and Literature of Music
|
3
|
|
MB 2131
|
Basic Songwriting
|
2
|
|
MB 2431
|
Music Technology
|
2
|
|
MB 2531
|
Music Business
|
3
|
|
MB 2532
|
Music Industry
|
3
|
|
MB 3512
|
Legal Aspects of Music Business
|
3
|
|
MGT 1101
|
Introduction to Business
|
3
|
|
MGT 2900
|
Principles of Management
|
3
|
|
MKT 2280
|
Principles of Marketing
|
3
|
|
MU 0111
|
Ear Training I
|
1
|
|
MU 0112
|
Ear Training II
|
1
|
|
MU 1151
|
Theory of Music I
|
3
|
|
MU 1152
|
Theory of Music II
|
3
|
|
MU 7101-8
|
Concert Attendance I-VIII
|
Non-Credit
|
Major Required
Major Required Courses 37 credits
|
MA 0610
|
Music Ensemble
|
1
|
|
MA 2501
|
Chorus I
|
1
|
|
MB 2432
|
Visual Media for Music Business
|
2
|
|
MB 2433
|
Computer Applications for Musician
|
3
|
|
MB 3231
|
Music Genre Studies
|
3
|
|
MB 3431
|
Basic Audio Recording
|
2
|
|
MB 3432
|
Song Demo Production
|
2
|
|
MB 3531
|
Music Research Writing and Methodology
|
3
|
|
MB 3532
|
Internship in Music Industry
|
0 (240 hrs.)
|
|
MB 4531
|
Senior Project I
|
3
|
|
MB 4532
|
Senior Project II
|
3
|
|
MB 4536
|
Career Options in Music Business
|
2
|
|
MB 4537
|
Music Business Seminar
|
3
|
|
MS 1301
|
Musical Skills I
|
2
|
|
MS 1302
|
Musical Skills II
|
2
|
|
MS 2301
|
Musical Skills III
|
2
|
|
MS 2302
|
Musical Skills IV
|
2
|
|
MU 2331
|
Basic Keyboard Skill
|
1
|
Major Elective
Major Elective Courses 15 credits
|
EN 3289
|
English for Music Business
|
3
|
|
MA 2502
|
Chorus II
|
1
|
|
MA 2503
|
Chorus III
|
1
|
|
MA 2504
|
Chorus IV
|
1
|
|
MB 3133
|
Commercial Songwriting
|
3
|
|
MB 3134
|
Jingle Writing
|
3
|
|
MB 3135
|
Jazz Songwriting
|
3
|
|
MB 3435
|
Electronic Music Production
|
2
|
|
MB 3436
|
Digital DJ
|
2
|
|
MB 3437
|
Virtual Band in Globalization Era
|
2
|
|
MB 3535
|
Music Licensing
|
3
|
|
MB 3536
|
Viral Music Marketing
|
3
|
|
MB 3537
|
Music Career Exposure
|
3
|
|
MB 3538
|
History of Music Industry in Thailand
|
3
|
|
MB 4135
|
Advanced Songwriting
|
3
|
|
MB 4435
|
Pro Tools
|
2
|
|
MB 4436
|
Logic
|
2
|
|
MB 4437
|
Cubase
|
2
|
|
MB 4438
|
Drum Beat Programming
|
2
|
|
MB 4439
|
Computer Graphic for Musician
|
3
|
|
MB 4512
|
Music in Film Industry
|
3
|
|
MB 4538
|
Concert Management
|
3
|
|
MB 4539
|
Music Cognition
|
3
|
|
MC 2511
|
Vocal Diction I
|
1
|
|
MC 2512
|
Vocal Diction II
|
1
|
|
MC 3241
|
Vocal Literature
|
3
|
|
MC 3351
|
Conducting
|
2
|
|
MC 3513
|
Vocal Diction III
|
1
|
|
MC 3514
|
Vocal Diction IV
|
1
|
|
MC 4750
|
Music Pedagogy
|
2
|
|
MGT 3922
|
Introduction to New Venture
|
3
|
|
MGT 3924
|
Human Resources Development
|
3
|
|
MKT 3627
|
Sales Promotion
|
3
|
|
MKT 3628
|
Public Relations
|
3
|
|
MKT 3629
|
Pricing Strategy and Decision
|
3
|
|
MKT 3823
|
Marketing Channel Strategy and Decision
|
3
|
|
MKT 4725
|
Competitive Analysis and Strategy
|
3
|
|
MKT 4726
|
Advertising and Creative Strategies
|
3
|
|
MKT 4806
|
Product and Brand Management
|
3
|
|
MS 3301
|
Musical Skills V
|
2
|
|
MA 3302
|
Musical Skills VI
|
2
|
|
MU 2151
|
Orchestration I
|
2
|
|
MU 2152
|
Orchestration II
|
2
|
|
MU 2153
|
Theory of Music III
|
3
|
|
MU 2154
|
Theory of Music IV
|
3
|
|
MU 2211
|
History of Thai Music
|
3
|
|
MU 2221
|
Popular Music Literature
|
3
|
|
MU 3121
|
Composition
|
3
|
|
MU 3731
|
Introduction to Music Education
|
3
|
|
MU 4103
|
Form and Analysis
|
3
|
|
MU 4112
|
Arranging
|
3
|
|
MU 4223
|
Music in Human Life
|
3
|
Minor
Minor Courses
(1) Music Production Technology
Minor Required Courses 18 Credits
|
MB 3433
|
Critical Listening
|
3
|
|
MB 3434
|
Music Production Analysis
|
3
|
|
MB 4431
|
Sound Design
|
3
|
|
MB 4432
|
Microphone Techniques
|
3
|
|
MB 4433
|
Mixing and Mastering
|
3
|
|
MB 4434
|
Music Production for Visual Media
|
3
|
(2) Digital Music Entrepreneur
Minor Required Courses 18 Credits
|
MB 3533
|
Online Music Marketing and Distribution
|
3
|
|
MB 3534
|
Music Management and Entrepreneurship
|
3
|
|
MB 4434
|
Music Production for Visual Media
|
3
|
|
MB 4533
|
Digital Music Publishing
|
3
|
|
MB 4534
|
Music Industry Simulation
|
3
|
|
MB 4535
|
Digital Creativity in Music Promotion
|
3
|
(3) Songwriting
Minor Required Courses 18 Credits
|
MB 3131
|
Melody Writing
|
3
|
|
MB 3132
|
Lyrics Writing
|
3
|
|
MB 4131
|
Theory of Jazz and Popular Music
|
3
|
|
MB 4132
|
Harmony Writing
|
3
|
|
MB 4133
|
Arranging for Songwriter
|
3
|
|
MB 4134
|
Songwriting for Film, TV, and Games
|
3
|
(4) Marketing
Minor Required Courses 18 Credits
|
MKT 3102
|
Integrated Marketing Communications
|
3
|
|
MKT 3525
|
Sales Management
|
3
|
|
MKT 3530
|
Consumer Behavior
|
3
|
|
MKT 3837
|
Service and Customer Relationship Management
|
3
|
|
MKT 4730
|
Marketing Management
|
3
|
|
MKT 4809
|
Marketing for Services
|
3
|
(5) Management – Leadership Enterpreneurship
Minor Required Courses 18 Credits
|
MGT 3901
|
Organization Theory
|
3
|
|
MGT 3903
|
Leadership
|
3
|
|
MGT 3917
|
Innovation and Change Management
|
3
|
|
MGT 3923
|
Strategic Human Resources Management
|
3
|
|
MGT 3942
|
Organizational Behavior
|
3
|
|
MGT 4916
|
Negotiation Strategy
|
3
|
(6) Business English
Minor Required Courses 12 Credits
|
EN 2230
|
Listening and Speaking
|
3
|
|
EN 3212
|
Communicative Writing Skill Development
|
3
|
|
EN 3213
|
Business Communication in English
|
3
|
|
EN 4232
|
Business Conversation
|
3
|
Minor Elective Courses 6 Credits
Students can take any courses from the Department of Business English upon completion of the prerequisites (if any).
(7) Business French
Minor Required Courses 12 Credits
|
FR 1500
|
Introduction to French
|
3
|
|
FR 1501
|
French I
|
3
|
|
FR 2501
|
French II
|
3
|
|
FR 2502
|
French III
|
3
|
Minor Elective Courses 6 Credits
Students can take any courses from the Department of Business French upon completion of the prerequisites (if any).
(8) Business Chinese
Minor Required Courses 12 Credits
|
CN 1400
|
Introduction to Chinese
|
3
|
|
CN 1401
|
Chinese I
|
3
|
|
CN 2401
|
Chinese II
|
3
|
|
CN 2402
|
Chinese III
|
3
|
Minor Elective Courses 6 Credits
Students can take any courses from the Department of Business Chinese upon completion of the prerequisites (if any).
(9) Business Japanese
Minor Required Courses 12 Credits
|
JA 1700
|
Introduction to Japanese
|
3
|
|
JA 1701
|
Japanese I
|
3
|
|
JA 2701
|
Japanese II
|
3
|
|
JA 2702
|
Japanese III
|
3
|
Minor Elective Courses 6 Credits
Students can take any courses from the Department of Business Japanese upon completion of the prerequisites (if any).
Free Elective Course 6 Credits
Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).
Free Elective Courses open to non-music students
Free elective courses which are offered by the Department of Music Business of School of Music:
|
MB 1131
|
Pop Songwriting
|
3
|
|
MB 1231
|
History and Literature of Music
|
3
|
|
MS 1300
|
Introduction to Musical Skills
|
1
|
STUDY PLAN
FIRST YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BG 1001
|
English I
|
3
|
|
BG 14031
|
Ethics Seminar I
|
Non-credit
|
|
GE 1201
|
Information Literacy Skills
|
1
|
|
GE 1403
|
Communication in Thai (for Thai students)
|
3
|
|
or
|
|
|
|
GE 1405
|
Thai Language and Culture (only non-Thai students)
|
3
|
|
GE 2103
|
Art of Reasoning
|
3
|
|
MA 1200
|
Mathematics for Business
|
3
|
|
MS 1301
|
Musical Skills I
|
2
|
|
MU 0111
|
Ear Training I
|
1
|
|
MU 1151
|
Theory of Music I
|
3
|
|
MU 7101
|
Concert Attendance I
|
Non-credit
|
|
|
Total
|
19
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
BG 1002
|
English II
|
3
|
|
BG 14032
|
Ethics Seminar II
|
Non-credit
|
|
GE 1301
|
Environment Science
|
3
|
|
MB 1231
|
History and Literature of Music
|
3
|
|
MGT 1101
|
Introduction to Business
|
3
|
|
MS 1302
|
Musical Skills II
|
2
|
|
MU 0112
|
Ear Training II
|
1
|
|
MU 1152
|
Theory of Music II
|
3
|
|
MU 7102
|
Concert Attendance II
|
Non-credit
|
|
|
Total
|
19
|
SECOND YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BG 2000
|
English III
|
3
|
|
BG 14033
|
Ethics Seminar III
|
Non-credit
|
|
ECO 2200
|
Introduction to Economics
|
3
|
|
MB 2131
|
Basic Songwriting
|
2
|
|
MB 2431
|
Music Technology
|
2
|
|
MB 2531
|
Music Business
|
3
|
|
MGT 2900
|
Principles of Management
|
3
|
|
MS 2301
|
Musical Skills III
|
2
|
|
MU 2331
|
Basic Keyboard Skill
|
1
|
|
MU 7103
|
Concert Attendance III
|
Non-credit
|
|
|
Total
|
19
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
BG 2001
|
English IV
|
3
|
|
BG 14034
|
Ethics Seminar IV
|
Non-credit
|
|
MB 2432
|
Visual Media for Music Business
|
2
|
|
MB 2433
|
Computer Applications for Musician
|
3
|
|
MB 2532
|
Music Industry
|
3
|
|
MGT 2404
|
Managerial Psychology
|
3
|
|
MKT 2280
|
Principles of Marketing
|
3
|
|
MS 2302
|
Musical Skills IV
|
2
|
|
MU 7104
|
Concert Attendance IV
|
Non-credit
|
|
|
Total
|
19
|
THIRD YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BG 14035
|
Ethics Seminar V
|
Non-credit
|
|
MA 0160
|
Music Ensemble
|
1
|
|
MB 3231
|
Music Genre Studies
|
3
|
|
MB 3431
|
Basic Audio Recording
|
2
|
|
MB 3512
|
Legal Aspects of Music Business
|
3
|
|
MB 3531
|
Music Research Writing and Methodology
|
3
|
|
MU 7105
|
Concert Attendance V
|
Non-credit
|
|
|
One Major Elective Course
|
3
|
|
|
One Minor Course
|
3
|
|
|
Total
|
18
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
BG 14036
|
Ethics Seminar VI
|
Non-credit
|
|
GE 2202
|
Ethics
|
3
|
|
MB 3432
|
Song Demo Production
|
2
|
|
MB 4536
|
Career Options in Music Business
|
2
|
|
MU 7106
|
Concert Attendance VI
|
Non-credit
|
|
|
One Minor Course
|
3
|
|
|
Two Major Elective Courses
|
6
|
|
|
Total
|
16
|
Summer Session
|
Code
|
Subjects
|
Credits
|
|
MB 3532
|
Internship in Music Industry
|
0
|
|
|
Total
|
0 (240 hours)
|
FOURTH YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BG 14037
|
Ethics Seminar VII
|
Non-credit
|
|
MB 4531
|
Senior Project I
|
3
|
|
MU 7107
|
Concert Attendance VII
|
Non-credit
|
|
|
Two Major Elective Course
|
6
|
|
|
Two Minor Courses
|
6
|
|
|
One Free Elective Course
|
3
|
|
|
Total
|
18
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
BG 14038
|
Ethics Seminar VIII
|
Non-credit
|
|
MB 4532
|
Senior Project II
|
3
|
|
MB 4537
|
Music Business Seminar
|
3
|
|
MU 7108
|
Concert Attendance VIII
|
Non-credit
|
|
|
One Major Elective Course
|
3
|
|
|
One Minor Courses
|
3
|
|
|
One Free Elective Course
|
3
|
|
|
Total
|
15
|
Social Science
Social Science Courses 7 Credits
ECO 2200
Introduction to Economics
3
GE 1201
Information Literacy Skills
1
GE 2202
Ethics
3