DEGREE CONFERRED
Bachelor of Communication Arts (Live Event Creation and Management)
B.Com.Arts (Live Event Creation and Management)
GRADUATION REQUIREMENTS
Assumption University confers the degree of Bachelor of Communication Arts in Live Event Creation and Management upon students who meet all of the following requirements:
- Have completed the total number of credits of the curriculum
- Have obtained a cumulative grade point average of at least 2.00
- Have participated in 16 sessions of the Professional Ethics Seminar
- Have obtained library and financial clearance from the University
- Have demonstrated good behavior and discipline.
- Have met the minimum English proficiency requirement specified in one of the following criteria.
|
Test Instruments |
Required Passing Score |
|
AU English Proficiency Assessment or |
70 % |
|
TOEFL (iBT) or |
90 |
|
TOEFL (P) or |
575 |
|
IELTS |
6.5 |
*70% - Level B2 of Common European Framework of Reference for Language (CEFR)
OBJECTIVES
To produce graduates who have the characteristics, knowledge and skills as follows:
- Have morals, ethics, public consciousness, and social responsibility in accordance with professional code of ethics.
- Know and understand the principles and practices in organizing including creating and designing a live event both behind the scene and on stage.
- Logically and systematically apply performance principles and practices when organizing and managing a live event.
- Effectively and efficiently use a performance, an event as a communication tool.
- Able to work with others harmoniously and responsibly.
- Able to use information and communication technology in creating a live event.
- Able to use English in communicating verbal cues and communicating to a diverse audience.
COURSES
General Education Courses 30 Credits
Specialized Courses 102 Credits
Core
Core Courses 36 Credits
|
CA 1001 |
Introduction to Communication |
3 |
|
CA 1002 |
Introduction to Photography and Cinematography |
3 |
|
CA 1021 |
Introduction to Advertising |
3 |
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
CA 1024 |
Introduction to Digital Media Communication |
3 |
|
CA 1025 |
Computer Graphic Design |
3 |
|
CA 2003 |
Presentation Technique |
3 |
|
CA 2019 |
Communication Arts Research |
3 |
|
MGT 1101 |
Introduction to Business |
3 |
|
MGT 2900 |
Principles of Management |
3 |
|
MKT 2280 |
Principles of Marketing |
3 |
Free Elective Course 6 Credits
Students can take free elective courses of 6 credits (two courses) from any faculty in Assumption University upon completion of the prerequisites (if any).
STUDY PLAN
FIRST YEAR
First Semester
|
Code |
Subjects |
Credits |
|
BG 1001 |
English I |
3 |
|
CA 1001 |
Introduction to Communication |
3 |
|
CA 1002 |
Introduction to Photography and Cinematography |
3 |
|
MGT 1101 |
Introduction to Business |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
or |
|
|
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
or |
|
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
|
|
Total |
18 |
Second Semester
|
Code |
Subjects |
Credits |
|
BG 1002 |
English II |
3 |
|
CA 1021 |
Introduction to Advertising and Branding |
3 |
|
or |
|
|
|
CA 1022 |
Introduction to Public Relations |
3 |
|
CA 1023 |
Introduction to Live Event Creation and Management |
3 |
|
or |
|
|
|
CA 1024 |
Introduction Digital Media Communication |
3 |
|
GE 1102 |
Introduction to Philosophy |
3 |
|
GE 1403 |
Communication in Thai |
3 |
|
MGT 2900 |
Principles of Management |
3 |
|
|
Total |
18 |
Social Science
Social Science Courses 6 Credits
CA 4010
Law and Ethical Concerns for Communication
3
GE 2202
Ethics
3