DEGREE CONFERRED
Bachelor of Business Administration (Marketing)
B.B.A. (Marketing)
GRADUATION REQUIREMENTS
Assumption University confers the degree of Bachelor of Business Administration in Marketing Management upon students who meet all requirements specified in the Graduate Program Standard Criteria B.E. 2548 and Assumption University By law B.E. 2548 as follows:
- Complete the total number of credits of the curriculum
- Obtain a cumulative grade point average of at least 2.00
- Participate in 16 sessions of the Business Professional Ethics Seminar
- Have library and financial clearance with the University
- Have demonstrated good behavior and discipline
OBJECTIVES
To provide the graduates with the following desirable characteristics :
- Morally sound, committed to acting justly and open to further growth
- Knowledgeable of marketing principles, possess analytical tools and practical knowledge to make sound marketing decision
- Flexible competent and well-rounded in confronting and solving business problems
- Able to work as a team and motivate others to work
- Have positive attitude, interpersonal, communication and presentation skills, IT skills and entrepreneurial skills
COURSES
General Education Courses 40 Credits
Language
Language Courses 15 Credits
|
BG 1001
|
English I
|
3
|
|
BG 1002
|
English II
|
3
|
|
BG 2000
|
English III
|
3
|
|
BG 2001
|
English IV
|
3
|
|
GE 1403
|
Communication in Thai (for Thai students)
|
3
|
|
or GE 1401
|
Language and Communication Skills (for International Students)
|
3
|
Social Science
Social Science Courses 12 Credits
|
ECO 2201
|
Microeconomics
|
3
|
|
ECO 2202
|
Macroeconomics
|
3
|
|
GE 2202
|
Ethics
|
3
|
|
MGT 1101
|
Introduction to Business
|
3
|
Humanities
Humanities Courses 7 Credits
|
GE 1204
|
Physical Education
|
1
|
|
GE 2101
|
World Civilization
|
3
|
|
MGT 2404
|
Managerial Psychology
|
3
|
Science and Mathematics
Science and Mathematics Courses 6 Credits
|
MA 1200
|
Mathematics for Business
|
3
|
|
GE 1301
|
Environmental Science
|
3
|
Specialized Courses 93 Credits
Business Core
Business Core Courses 48 Credits
|
ACT 1600
|
Fundamentals of Financial Accounting
|
3
|
|
ACT 2620
|
Fundamentals of Managerial Accounting
|
3
|
|
SA 1201
|
Statistics I
|
3
|
|
BG 1400
|
Business Law I
|
3
|
|
BG 1401
|
Business Law II
|
3
|
|
SA 2200
|
Statistics II
|
3
|
|
BIS 1141
|
Business Software Applications
|
0
|
|
BIS 2180
|
Information Technology
|
3
|
|
BIS 3340
|
Computer Tools in Research
|
0
|
|
FIN 2700
|
Money, Banking and Financial Markets
|
3
|
|
FIN 3701
|
Corporate Finance
|
3
|
|
IBM 2702
|
International Business Environment
|
3
|
|
MGT 2900
|
Principles of Management
|
3
|
|
MGT 3905
|
Operations Management
|
3
|
|
MGT 3907
|
Business Communication
|
3
|
|
MGT 3940
|
Business Research Methodology
|
3
|
|
MGT 4914
|
Entrepreneurship
|
3
|
|
MKT 2280
|
Principles of Marketing
|
3
|
Major Required
Major Required Courses 30 credits
|
BIS 3587
|
Principles of Electronic Commerce
|
3
|
|
MKT 3102
|
Integrated Marketing Communications
|
3
|
|
MKT 3515
|
Purchasing and Supply Chain Management
|
3
|
|
MKT 3525
|
Sales Management
|
3
|
|
MKT 3530
|
Consumer Behavior
|
3
|
|
MKT 3620
|
Global Marketing
|
3
|
|
MKT 4725
|
Competitive Analysis and Strategy
|
3
|
|
MKT 4730
|
Marketing Management
|
3
|
|
MKT 4829
|
Marketing Decision Making
|
3
|
|
MKT 4855
|
Research in Marketing
|
3
|
Concentration Courses
Students must choose one of the three following plans as their concentration courses.
Plan A: Major Concentration Courses 15 Credits
Or
Plan B: Business Concentration Courses 15 Credits
Or
Plan C: Major Elective Courses 15 Credits
Plan A
PLAN A – Major Concentration Courses 15 credits
Students pursuing PLAN A must select a concentration in the major area and study the five specified courses.
Digital Marketing
Digital Marketing
|
MKT 3867
|
Social Media and Online Marketing
|
3
|
|
MKT 3868
|
Content Marketing
|
3
|
|
MKT 3869
|
Digital Consumer Insights
|
3
|
|
MKT 4777
|
Communications and Digital Media Strategy
|
3
|
|
MKT 4887
|
Online Entrepreneurship
|
3
|
Integrated Marketing Communications
Integrated Marketing Communications
|
MKT 3627
|
Sales Promotion
|
3
|
|
MKT 3839
|
Public Relations and Event Marketing
|
3
|
|
MKT 4726
|
Advertising and Creative Strategy
|
3
|
|
MKT 4727
|
Integrated Media Planning
|
3
|
|
MKT 4849
|
IMC Campaign Planning
|
3
|
Strategic Marketing
Strategic Marketing
|
MKT 3629
|
Pricing Strategy and Decisions
|
3
|
|
MKT 3823
|
Marketing Channel Strategy and Decisions
|
3
|
|
MKT 4806
|
Product and Brand Management
|
3
|
|
MKT 4811
|
Seminar in Marketing
|
3
|
|
MKT 4848
|
Contemporary Issues in Marketing
|
3
|
Plan B
PLAN B – Business Concentration Courses 15 credits
Students pursuing PLAN B must select a concentration in other business areas and study the five specified courses.
Advertising
Advertising
|
AD 3106
|
Art Direction
|
3
|
|
AD 3112
|
Brand Communication
|
3
|
|
AD 3114
|
Interactive Advertising and Marketing Communication
|
3
|
|
AD 4108
|
Basic Copywriting (English)
|
3
|
|
CA 2013
|
Utilization of Multimedia Tools
|
3
|
Management Information Systems
Management Information Systems
|
BIS 3315
|
Programming and Algorithm
|
3
|
|
BIS 3121
|
Principles of Multimedia
|
3
|
|
BIS 4111
|
Web Design and Programming
|
3
|
|
BIS 4122
|
Database Systems
|
3
|
|
BIS 4211
|
Information Systems Analysis and Design
|
3
|
Finance
Finance
|
FIN 3711
|
Investment
|
3
|
|
FIN 3724
|
Financial Feasibility Planning
|
3
|
|
FIN 3821
|
Valuation
|
3
|
|
FIN 3822
|
Bank Management
|
3
|
|
FIN 3823
|
Financial Management
|
3
|
Hospitality and Tourism Management
Hospitality and Tourism Management
|
HTM 3101
|
Introduction to Hospitality Management
|
3
|
|
HTM 3102
|
Introduction to Tourism Management
|
3
|
|
HTM 3205
|
Marketing for Hospitality and Tourism
|
3
|
|
HTM 4111
|
Food and Beverage Service
|
3
|
|
HTM 4402
|
Tourism Destination Management
|
3
|
International Business Management
International Business Management
|
IBM 3711
|
Comparative Management
|
3
|
|
IBM 3713
|
International Management
|
3
|
|
IBM 3714
|
Export-Import Policy and Strategy
|
3
|
|
IBM 4840
|
Global Supply Chain Management
|
3
|
|
IBM 4811
|
International Strategic Management
|
3
|
Industrial Management
Industrial Management
|
IDM 3203
|
Logistics and Supply Chain Management
|
3
|
|
IDM 3204
|
Industrial Safety and Risk Management
|
3
|
|
IDM 4201
|
Manufacturing Planning and Control
|
3
|
|
IDM 4203
|
Quality Management
|
3
|
|
IDM 4206
|
Industrial Environmental Management
|
3
|
Insurance Management
Insurance Management
|
INS 3101
|
Principles of Risk Management and Insurance
|
3
|
|
INS 3201
|
Property Insurance
|
3
|
|
INS 3202
|
Casualty Insurance
|
3
|
|
INS 3301
|
Principles of Life Assurance
|
3
|
|
INS 4302
|
Accident, Group and Health Insurance
|
3
|
Management
Management
|
MGT 3915
|
Project Management
|
3
|
|
MGT 3917
|
Innovation and Change Management
|
3
|
|
MGT 3922
|
Introduction to New Ventures
|
3
|
|
MGT 4910
|
Productivity and Quality Management
|
3
|
|
MGT 4916
|
Negotiation Strategy
|
3
|
Real Estate
Real Estate
|
REM 3111
|
Principles of Real Estate
|
3
|
|
REM 3112
|
Real Estate Law
|
3
|
|
REM 3113
|
Real Estate Economics
|
3
|
|
REM 3114
|
Building Design and Construction Techniques
|
3
|
|
REM 3211
|
Principles of Real Estate Development
|
3
|
Plan C
PLAN C – Major Elective Courses 15 credits
Students pursuing PLAN C must select any five major elective courses.
|
MKT 3627
|
Sales Promotion
|
3
|
|
MKT 3629
|
Pricing Strategy and Decisions
|
3
|
|
MKT 3803
|
Retail Management
|
3
|
|
MKT 3804
|
Fashion Marketing
|
3
|
|
MKT 3805
|
Healthcare Marketing
|
3
|
|
MKT 3806
|
Marketing in Asia
|
3
|
|
MKT 3807
|
Sport Marketing
|
3
|
|
MKT 3817
|
Sustainability Marketing
|
3
|
|
MKT 3823
|
Marketing Channel Strategy and Decisions
|
3
|
|
MKT 3826
|
Merchandising and Display Strategies
|
3
|
|
MKT 3837
|
Service and Customer Relationship Management
|
3
|
|
MKT 3839
|
Public Relations and Event Marketing
|
3
|
|
MKT 3867
|
Social Media and Online Marketing
|
3
|
|
MKT 3868
|
Content Marketing
|
3
|
|
MKT 3869
|
Digital Consumer Insights
|
3
|
|
MKT 4726
|
Advertising and Creative Strategy
|
3
|
|
MKT 4727
|
Integrated Media Planning
|
3
|
|
MKT 4777
|
Communications and Digital Media Strategy
|
3
|
|
MKT 4805
|
Business-to-Business Marketing
|
3
|
|
MKT 4806
|
Product and Brand Management
|
3
|
|
MKT 4808
|
Advanced Marketing Presentation
|
3
|
|
MKT 4809
|
Marketing for Services
|
3
|
|
MKT 4810
|
Export-Import Management
|
3
|
|
MKT 4811
|
Seminar in Marketing
|
3
|
|
MKT 4812
|
Individual Research
|
3
|
|
MKT 4826
|
Contemporary Logistics
|
3
|
|
MKT 4848
|
Contemporary Issues in Marketing
|
3
|
|
MKT 4849
|
IMC Campaign Planning
|
3
|
|
MKT 4856
|
Brand Building Strategy
|
3
|
|
MKT 4857
|
Qualitative Research in Marketing
|
3
|
|
MKT 4887
|
Online Entrepreneurship
|
3
|
|
MKT 4897
|
Marketing Internship
|
3
|
|
MKT 4899
|
IMC Internship
|
3
|
|
BIS 3348
|
Principles of Multimedia
|
3
|
|
FIN 3724
|
Financial Feasibility Planning
|
3
|
|
HTM 3205
|
Marketing for Hospitality and Tourism
|
3
|
Free Elective Course 9 Credits
Students can select courses of 9 credits which are provided by their faculty or by the different faculties upon completion of the prerequisite.
STUDY PLAN
First and Second Years (Freshmen and Sophomore)
During the freshmen year, all students in Martin de Tours School of Management and Economics pursue the same study plan consisting of general education courses and business core courses, which provide them with the basic knowledge on all the disciplines in business. The study plan also prepares the students with adequate knowledge to select a concentration that suits his/her ability, background, and preferences.
Third and Fourth Years (Junior and Senior)
During the junior and senior years, students who select the Marketing Major follow the Marketing program of studies:
- Ten Major Required Courses
- Five Concentration Courses
Plan A: Major Concentration Courses
or Plan B: Business Concentration Courses
or Plan C: Major Elective Courses
- Three Free Elective Courses
FIRST YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BG 1403
|
Business Ethics Seminar
|
0
|
|
BG 1001
|
English I
|
3
|
|
BG 1400
|
Business Law I
|
3
|
|
GE 1204
|
Physical Education
|
1
|
|
GE 1301
|
Environmental Science
|
3
|
|
GE 1403
|
Communication in Thai (for Thai students)
|
3
|
|
MA 1200
|
Mathematics for Business
|
3
|
|
SA 1201
|
Statistics I
|
3
|
|
|
Total
|
19
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
BG 1403
|
Business Ethics Seminar
|
0
|
|
ACT 1600
|
Fundamentals of Financial Accounting
|
3
|
|
BG 1002
|
English II
|
3
|
|
BG 1401
|
Business Law II
|
3
|
|
BIS 1221
|
Business Software Applications
|
0
|
|
BIS 2180
|
Information Technology
|
3
|
|
MGT1101
|
Introduction to Business
|
3
|
|
SA 2200
|
Statistics II
|
3
|
|
|
Total
|
18
|
SECOND YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BG 1403
|
Business Ethics Seminar
|
0
|
|
ACT 2620
|
Fundamentals of Managerial Accounting
|
3
|
|
BG 2000
|
English III
|
3
|
|
ECO 2201
|
Microeconomics
|
3
|
|
GE 2101
|
World Civilization
|
3
|
|
MGT 2404
|
Managerial Psychology
|
3
|
|
MGT 2900
|
Principles of Management
|
3
|
|
|
Total
|
18
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
BG 1403
|
Business Ethics Seminar
|
0
|
|
BG 2001
|
English IV
|
3
|
|
ECO 2202
|
Macroeconomics
|
3
|
|
FIN 2700
|
Money, Banking and Financial Markets
|
3
|
|
GE 2202
|
Ethics
|
3
|
|
IBM 2702
|
International Business Environment
|
3
|
|
MKT 2280
|
Principles of Marketing
|
3
|
|
|
Total
|
18
|
THIRD YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
BIS 3340
|
Computer Tools in Business
|
0
|
|
FIN 3701
|
Corporate Finance
|
3
|
|
BIS 3587
|
Principles of Electronic Commerce
|
3
|
|
MKT 3102
|
Integrated Marketing Communications
|
3
|
|
MKT 3515
|
Purchasing and Supply Chain Management
|
3
|
|
MKT 3530
|
Consumer Behavior
|
3
|
|
|
One Plan A or Plan B or Plan C Course
|
3
|
|
|
Total
|
18
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
MGT 3905
|
Operations Management
|
3
|
|
MGT 3907
|
Business Communication
|
3
|
|
MGT 3940
|
Business Research Methodology
|
3
|
|
MKT 3525
|
Sales Management
|
3
|
|
MKT 3620
|
Global Marketing
|
3
|
|
|
One Plan A or Plan B or Plan C Course
|
3
|
|
|
Total
|
18
|
FOURTH YEAR
First Semester
|
Code
|
Subjects
|
Credits
|
|
MKT 4725
|
Competitive Analysis and Strategy
|
3
|
|
MKT 4855
|
Research in Marketing
|
3
|
|
|
One Plan A or Plan B or Plan C Course
|
3
|
|
|
One Plan A or Plan B or Plan C Course
|
3
|
|
|
One Free Elective Course
|
3
|
|
|
One Free Elective Course
|
3
|
|
|
Total
|
18
|
Second Semester
|
Code
|
Subjects
|
Credits
|
|
MGT 4914
|
Entrepreneurship
|
3
|
|
MKT 4730
|
Marketing Management
|
3
|
|
MKT 4829
|
Marketing Decision Making
|
3
|
|
|
One Plan A or Plan B or Plan C Course
|
3
|
|
|
One Free Elective Course
|
3
|
|
|
Total
|
15
|
Social Science
Social Science Courses 12 Credits
ECO 2201
Microeconomics
3
ECO 2202
Macroeconomics
3
GE 2202
Ethics
3
MGT 1101
Introduction to Business
3